Monday, January 25, 2010

Final Thoughts on Segmentation Analysis Webinar

Survey Analytics had a wonderful opportunity to host an online seminar training session with Kathryn Korostoff  of Research Rockstar (www.researchrockstar.com) called, "Divide and Conquer: Practical Steps to Market Segmentation" on Wed January 20th, 2010.

Some of the most practical tips we can immediately carry out are the following:

1- In the process of doing a segmentation research it is important to set your own objectives and continually revisit your objectives to ensure you are staying on budget during the entire project.

2- You must also spend time to decide if it is demographic based or research based research. For example: A mock trial would need to reflect the demographics of the county to which it is held, whereas, a smart phone study may want to target current smart phone users who can offer a lot of feedback on a features and benefits research study.

3- Make sure your team spends qualify time brainstorming from beginning to end. Often times brainstorm sessions are done too quickly, are one-sided, or certain sections were not thought through well enough. In the end it would just cost more money and more time to finish your research project.

4- Research what will be the most efficient and cost-effective way to research your "Slam Dunk" audience. This is my favorite word used by Kathryn during the seminar. I've always known it as Core Customers, but Slam Dunk sounds much more fun.

Simply put: Effective research + targeted marketing campaign towards Slam Dunk audience = higher revenue.

In a do-it-yourself economy, technology has been the key cost saver for many companies who need to do in-depth research. It can also help avoid common pitfalls found in research studies. Survey Analytics survey software tools have aided many clients in preventing poorly written surveys (survey wizard) and strong data analysis tools that are available right away. With Kathryn's practical tips on segmentation and easy-to-use market research software found on Survey Analytics, you are ready your company's market research goals to a whole new level.

Tuesday, January 19, 2010

Divide & Conquer: Practical steps to market segmentation

Survey Analytics would like to invite you to join us in a webinar with Research Rockstar Founder & President, Kathryn Korostoff as she presents:


Divide and Conquer: Practical Steps to Market Segmentation


Wed January 20th 2010 at 11 AM PST



Kathryn Korostoff is a market research professional with a special interest in how organizations acquire, manage, and apply market research. Over the past 20 years, she has personally directed more than 600 primary market research projects and published over 100 bylined articles in trade magazines. Currently, Kathryn spends her time assisting companies as they create market research departments, develop market research strategies, or otherwise optimize their use of market research. Prior to Research Rockstar, Kathryn completed the transition of Sage Research—an agency that she founded and led for 13 years— to its new parent company.

Our topic of discussion will be on practical segmentation theories that will save your time and energy spent on analyzing your findings. We will also be presenting tools from Survey Analytics/QuestionPro.com that can be used for segmentation analysis.

To Register for the Webinar on Wed January 20th at 11 AM PST

click here: https://www2.gotomeeting.com/register/454706083

We hope you can join us for this special event

Friday, January 15, 2010

Survey Analytics: Webinar on Segmentation Analysis and Tips

Survey Analytics would like to invite you to join us in a webinar with Research Rockstar Founder & President, Kathryn Korostoff as she presents:


Segmentation Theories & PracticalTools 101


Wed January 20th 2010 at 11 AM PST



Kathryn Korostoff is a market research professional with a special interest in how organizations acquire, manage, and apply market research. Over the past 20 years, she has personally directed more than 600 primary market research projects and published over 100 bylined articles in trade magazines. Currently, Kathryn spends her time assisting companies as they create market research departments, develop market research strategies, or otherwise optimize their use of market research. Prior to Research Rockstar, Kathryn completed the transition of Sage Research—an agency that she founded and led for 13 years— to its new parent company.

Our topic of discussion will be on practical segmentation theories that will save your time and energy spent on analyzing your findings. We will also be presenting tools from Survey Analytics/QuestionPro.com that can be used for segmentation analysis.

To Register for the Webinar on Wed January 20th at 11 AM PST

click here: https://www2.gotomeeting.com/register/454706083

We hope you can join us for this special event!

Friday, January 8, 2010

Survey Analytics: How to Become a Rockstar at Segmentation Analysis

Have you avoided segmentation analysis because the effort was too high? Sure, it would be nice to outsource this work to a full-service market research agency. But if that's not an option for you, we can help you do-it-yourself.  With attention to the common gotchas, and some specific tips on how to gather the information you'll need, the presenters will give you an action plan you can use to create your first segmentation model.

Survey Analytics would like to invite you to join Kathryn Korostoff (aka "Research Rockstar) for this informative webinar on January 20th, 2009 11 AM to 12 PM PST


Click here to sign up

OR Click here: Wed, Jan 20, 2010 11:00 AM - 12:00 PM PST

Once registered you will receive an email confirming your registration with information you need to join the Webinar.

System Requirements:

For PC-based attendees: Windows 2008, XP home, XP Pro, Server Vista

For Macintosh based attendees: Mac OS x 10.4 (tiger) or newer.























Survey Analytics: Weighting and Balancing

Weighing and Balancing:

At its simplest form, weighting/balancing allows you to adjust the data to account for sample bias. Sample bias occurs when your survey data (from your sample) does not accurately represent your target audience. Lets say for example, you are in the business of selling mens clothing. You also know that males form 80% of your customer base and purchasing decision. If you field a survey, and your survey response has 50% male and 50% female - you have sample bias. The data is leaning towards females, who constitute 50% of the survey data, but only constitute 20% of your customer base. Once, you've determined that you need to adjust for sample biasing, you need to weigh the responses and adjust the responses to this sample bias is eliminated.

Weighting and Balancing from Survey Analytics allows you to accomplish this.
Where can you access Weighting and Balancing Data option?

Go to:

  • Login »  My Surveys »  Reports »  Statistical Analysis »  Weighting and Balancing


You can also weigh/balance different questions as needed.

The system produces an excel spreadsheet with the original data and the weighted data. This allows you to visually see the adjustments that has been made to eliminate the sample bias.

This Weighting and Balancing tool is only available through our Enterprise Service License.Please contact your Account Manager for pricing and options for purchasing the Enterprise Service License.Please Visit Survey Analytics to lean more about Enterprise Solutions

Thursday, January 7, 2010

Survey Analytics: Conjoint Analysis tool



At Survey Analytics, our continual goal is to make complex analysis tools easy to learn and as user-friendly as possible while upholding standard quantitative expectations seen in market research.

How nice would it be to have access to a conjoint analysis tool that requires minimum effort to put together?

Survey Analytics has got you covered and it's the very thing that sets us apart from the other Conjoint Analysis modules seen in the industry today.


The user-interface for conjoint analysis has been revamped.

To access the Conjoint Module :

Add Questions -> Add On Modules -> Discrete Choice

Notable changes:



  • Ability to add Images as brand attributes - (logos)

  • Easier UI to add Attributes and Levels

  • Reporting on Conjoint has also been revamped


Survey Software Help Image

Example Conjoint Survey : http://surveyanalytics.com/t/AIZGp7F


What's Next in our Conjoint Roadmap?

Our next big challenge is to include the concept of "Cost" into the Attributes - So the system can can quickly and easily do brand equity measurement as well as price sensitivity testing automatically. The days of number crunching and rifling through a bunch of excel spreadsheets is nearly here.  We can't hardly wait!



Tuesday, January 5, 2010

Survey Analytics Updates: Weighting



Happy new year everyone!

The team over at Survey Analytics hope its been a good 2010 for everyone thus far. Every start of the year we're always making new years resolutions. With Survey Analytics we are looking forward to making many more updates and enhancements in 2010.

Here's what's been rolled out in January for Survey Analytics Enterprise Platform that we've been building over the past couple of months. Many of the updates are from a back-end resource/servers standpoint (which I am not going to bother you with) - but there are a few front end updates that you'll find interesting.

The Collaboration options have significantly improved and updated. Collaboration allows you to solicit feedback from stakeholders _about_ your survey. Its a simple way to send out a link to your boss/colleague and see what they think of the survey. Here is the kicker - they can also make _minor_ modifications to the survey (like correct spelling errors etc.) directly as they are taking the survey. All changes are logged for auditing purposes.

The Collaboration tool can be accessed by going to:

Login -> My Survey (Click on the Survey Status link) - Active -> Collaborate

Detailed Help:



Corporate compliance, branding and legal requirements many times require a standard format for all survey that go out of the door. We've added in a quick option that makes it easy to have standard headers and footers across all surveys (across all accounts) - this mitigates the risk of distributing surveys that are not approved from a branding and policy standpoint.

Detailed help on setting this up:



We've added in a new statistical tool for automatic weighting and balancing. At its simplest form, weighting/balancing allows you to adjust the data to account for sample bias. Sample bias occurs when your survey data (from your sample) does not accurately represent your target audience. Lets say for example, you are in the business of selling mens clothing. You also know that males form 80% of your customer base and purchasing decision. If you field a survey, and your survey response has 50% male and 50% female - you have sample bias. The data is leaning towards females, who constitute 50% of the survey data, but only constitute 20% of your customer base.

Detailed Help:



This enhancements came as a result of our friends from Ziff Davis pondering about it. The idea here is, if you have a large (or a subdivided) list of options with categories, visually it makes sense to group items together : Screenshot below:

Survey Software Help ImageSurvey Software Help Image

Detailed Help File:

iframe {max-width:100%;} .embed{ width: 100%; }