Friday, July 9, 2010

Don't Make This Mistake When Choosing a Rating Scale

A critical component of questionnaire design is choosing a rating scale.   This is just one more reason that it's a good idea to use the question and scale libraries that QuestionPro and Survey Analytics features -- you can't go wrong.

Of course, you might want to customize that scale by using anchored text above the rating numbers.   Here is an example:

But then you get people who just take it too far and then confuse the respondent.

Mike Pritchard, from 5 Circles Research outlines some wonderful comparisons between Net Promoter rating scales and satisfaction rating scales.   Read more about how to design a survey with the right rating scale.