When I look at the report, what strikes me is that there is what I'd call a "reset" in consumer behavior. When money was perceived to be plentiful (and I say perceived because so many consumers were living beyond their means), consumers were purchasing for the sake of purchasing, rather than simply purchasing to fulfill real needs and real demand.
One thing that we might all be forgetting is that the money is out there. It's just being used differently. The key to those of us who are creating offerings is to put our efforts into understanding what is really important to consumers today. In what ways can we re-focus our offerings to better match consumer needs?
Related articles :
- 2010 Consumer Trend Predictions (slideshare.net)
- 2010 Consumer Trends Influencers: Slides Predictions in 140 Characters, by TrendSpotting (trendsspotting.com)