Friday, February 19, 2010

Submit Your Articles to Survey Analytics and Build Your Brand Today!

Over the last few months, you’ve probably noticed that our Survey Analytics blog articles come from a variety of experts. We’re not just about market research or online surveys — we’re about customer feedback, customer experience and so much more.

We’d love to have more of our readers become our guest experts!

Guest Posting is A Great Way to Get Your Brand and Expertise Visible

Used to be that simply getting your blog listed on another “popular” blog’s blogroll was enough to build traffic to your site. These days, that doesn’t seem to be as popular as guest posting.

At a time when good content is hard to come by – guest posting is a wonderful way to get your brand and expertise noticed by others. Think of it as an “advertorial”; an educational ad that you post for FREE on a related blog or site.

You may have noticed that I’ve been using guest posts recently to feature services and tools that my readers might find interesting. It’s a win-win situation for everyone involved. The guest writer gets some added visibility to a new audience and I get interesting content written by an expert in a particular area.

If you’re a new blogger or have recently gone into business, try reaching out to other bloggers in a related industry and ask if you can post articles on their site.

Hints for Great Guest Posts

  1. Educate – Don’t Sell.This is an opportunity to educate a new audience about your expertise. You are selling by virtue of being included in the blog. There is no need to over-do it.

  2. Keep it Conversational.Keep your tone friendly and conversational. Pretend that you are sitting at a bar with a friend and just sharing information that they will find helpful.

  3. Offer links and examples. Show examples of what you are talking about so that the audience can get a sense of context. In other words – help them choose.

  4. Provide an “About the author” bio. Create a super-short About the Author bio to include with your article. It should contain no more than two sentences about who you are and what you do as well as a link. It’s best to provide a link to a blog where they can read other articles – but a web site will do.

Now you’re ready to start promoting yourself, your company and your brand. Reach out to your favorite blogs and contribute content – you’ll be surprised at how open people are to learn about what you offer.

How to Start Contributing to Survey Analytics Blog

It’s easier than ever to submit your articles and article ideas.

In the right-hand column, you’ll see that we’ve created a button that will take you to a quick and easy form that you can use to tell us about your article and send us your contact information.

I will get back to you and we can work out the details of your article and when we can publish it.

Survey Analytics has over hundreds of thousands of customers. Every time we run a report and receive the results in an e-mail, we also receive the latest blog post.

This is a terrific opportunity to educate and inform the Survey Analytics community about your area of expertise.

We only ask that you contribute original content and that you focus on educating and informing and NOT SELLING. We will not publish any articles that are pure promotion.


Wednesday, February 3, 2010

Web Analytics Integration - Google Analytics and Omniture SiteCatalyst

Monitoring web traffic to your company website is key in determining how well your marketing campaigns are doing and gives you key opportunities to study your customers profile and interaction on your site.   Survey Analytics is taking this concept and have added integrations for both Google Analytics as well as SiteCatalyst. The basic premise is to combine behavioral data (Web Analytics) with choice data (Surveys.)With this integration, you can hydrate your Web Analytics platform with data collected via surveys.

Simply put: You can now review your customer survey answers and compare behavioral data all at the same time!

Here are some scenarios that this can be used:

a) If you are an e-Commerce platform - you live and die by Web Analytics. Lets say you are running a survey that probes into "abandonment" - i.e users leaving their shopping cart or canceling their service. With the survey->web analytics integration you can update your Web Analytics with information about the user (their Demo for example) as well as their "reasons for abandonment"

b) System of Record - In most cases your Web Analytics platform is your "System of Record" for web behavior. Most Web Analytics platform already integrate with ad-delivery platforms like Google, Yahoo etc. on the front end. With the survey data from the back end going back into the system, you now have the ability to cross-segment marketing efforts with specific demographic (or any questions that you ask over the survey) data.

Detailed Help:

Google Analytics Integration:

Omniture SiteCatalyst Integration:

Tuesday, February 2, 2010

Secure and Control Access to Your Survey Data

Any time companies are dealing with their customer base and gathering survey data, securing the information and restricting access to information is a top priority.  It's important to evaluate both external and internal security measures to maintain trust with your employee and customer base.

Survey Analytics have recently added Row Level Security and Dashboard Accounts. One of the advantages Dashboard Accounts provide is secure and controlled access to your survey data. We've now extended the security level and access down to the individual row level. What this means is that, you can share part of your survey data with one group and part of your survey data with another group. Why? - Lets take this use-case -

  • A global Employee Exit Interview goes out to all employees.

  • As users take the survey they self-identify their "Department" or using Custom Variables their Dept. is identified.

  • Each Dept. head would like to to have a "Real Time" view of the data.

Since, the survey is a single survey, the data has to be partitioned at the "Department" level. To solve this problem, we've introduced the concept of "Row Level Security" - Its nothing but a "Data-Segment" that is attached to a Dashboard User. So, the idea is to attach a user to a data-segment and then the system always presents that user with the "view" i.e segment of the data.

Detailed Help:

Monday, February 1, 2010

Gather Feedback on Images and Multimedia in your Surveys!

The adage "A picture is worth a thousand words" refers to the idea that complex stories can be described with just a single still image, or that an image may be more influential than a substantial amount of text. It also aptly characterizes the goals of visualization where large amounts of data must be absorbed quickly.

Adding images and multimedia to an online survey will engage your targeted audience and increase survey completion rates by 60%.

Survey Analytics is now offering Image/Multimedia  Chooser/ Rate question types to add to your surveys!

The underlying theory is to enable concept testing for digital media - simply and easily.

For now we are enabling 4 Subtypes for the Multimedia Module:

a) Choose 1 Image from a series of images.

b) Choose multiple images from a series of images

c) Rank a series of images

d) Rate (1-10 etc.) one or more images.

Detailed Help:

The benefits of using concept testing via online survey include:

1) No need to assemble focus groups in multiple cities to do in-house multimedia concept testing thus saving a lot of time/money

2) Less chance for technical difficulties when doing media testing online with Survey Analytics vs. focus group facility

3) Target audience can complete the survey on their own time

4) Real time summary report will be available as soon as audience is done rating all images/multimedia

5) Able to change image/multimedia concepts instantly and have it ready for audience feedback!