Tuesday, January 19, 2010

Divide & Conquer: Practical steps to market segmentation

Survey Analytics would like to invite you to join us in a webinar with Research Rockstar Founder & President, Kathryn Korostoff as she presents:

Divide and Conquer: Practical Steps to Market Segmentation

Wed January 20th 2010 at 11 AM PST

Kathryn Korostoff is a market research professional with a special interest in how organizations acquire, manage, and apply market research. Over the past 20 years, she has personally directed more than 600 primary market research projects and published over 100 bylined articles in trade magazines. Currently, Kathryn spends her time assisting companies as they create market research departments, develop market research strategies, or otherwise optimize their use of market research. Prior to Research Rockstar, Kathryn completed the transition of Sage Research—an agency that she founded and led for 13 years— to its new parent company.

Our topic of discussion will be on practical segmentation theories that will save your time and energy spent on analyzing your findings. We will also be presenting tools from Survey Analytics/QuestionPro.com that can be used for segmentation analysis.

To Register for the Webinar on Wed January 20th at 11 AM PST

click here: https://www2.gotomeeting.com/register/454706083

We hope you can join us for this special event
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